Ben Franklin Technology PArtners of Central & Northern PA » All Events

Expert in Creating On-line Content Coming to the Harrisburg Area!

hfs3 — Mon, 19 Sep 2011 14:21:52 +0000

HARRISBURG, PA - Web copywriting expert, Holly Buchanan, is sharing her expertise on how to create online content that produces optimal results. Ms. Buchanan is a sought-after copywriter and marketing consultant who has worked with clients including Waterford, GE Healthcare, Hewlett Packard, Genworth Financial, and American General. In addition to her work with a variety of different industries, she is the co-author of “The Soccer Mom Myth – Today’s Female Consumer, Who She Really Is, Why She Really Buys.” According to Ms. Buchanan, “Learning to connect and communicate with your audience through copy is an essential skill in today’s online marketplace. Tests show huge increases in conversion rates (sales) with even minor changes to the copy.”

The half-day seminar titled, “Writing for the Web: Learn how to Communicate with and Convert Visitors Online,” is being offered on September 27, 2011. The session will cover how to write persuasive copy, creating a consistent voice, and how writing for the web differs from creating traditional copy.

Early Bird Rate $125 Expires 9/16/2011 — Two or More $99 each – Regular Rate $169
Register online at www.emarketinglearningcenter.org

September 27, 2011
8:30 A.M. — 12:00 Noon
Giant – Blue Mountain Commons
Community Center (2nd floor)
Susquehanna Room
2300 Linglestown Road
Harrisburg, PA

For further information, contact:
Cathy von Birgelen/814-898-6547
vonbirgelen@emarketinglearningcenter.org

Expert in Creating On-line Content Coming to the Erie Area!

hfs3 — Tue, 13 Sep 2011 15:20:26 +0000

ERIE, PA - Web copywriting expert, Holly Buchanan, is sharing her expertise on how to create online content that produces optimal results. Ms. Buchanan is a sought-after copywriter and marketing consultant who has worked with clients including Waterford, GE Healthcare, Hewlett Packard, Genworth Financial, and American General. In addition to her work with a variety of different industries, she is the co-author of “The Soccer Mom Myth – Today’s Female Consumer, Who She Really Is, Why She Really Buys.” According to Ms. Buchanan, “Learning to connect and communicate with your audience through copy is an essential skill in today’s online marketplace. Tests show huge increases in conversion rates (sales) with even minor changes to the copy.”

The half-day seminar titled, “Writing for the Web: Learn how to Communicate with and Convert Visitors Online,” is being offered on September 28, 2011. The session will cover how to write persuasive copy, creating a consistent voice, and how writing for the web differs from creating traditional copy.

Early Bird Rate $125 Expires 9/16/2011 — Two or More $99 each – Regular Rate $169
Register online at www.emarketinglearningcenter.org

September 28, 2011
8:30 A.M. -12:00 Noon
Knowledge Center’s Jordon Room
At Knowledge Park
5240 Knowledge Parkway
Erie, PA 16510

For further information, contact:
Cathy von Birgelen/814-898-6547
vonbirgelen@emarketinglearningcenter.org

SEM III: Findability Search Marketing Seminar, April 13 (Erie, PA)

hfs3 — Wed, 30 Mar 2011 19:59:30 +0000

Learn New Methods to Make Your Business Visible Online

Learn new formulas for your business to increase its “findability” online by attending the SEM III: Findability Search Marketing Seminar. The event is hosted by the eMarketing Learning Center and will take place on April 13, 2011, in Erie, Pennsylvania.

To learn more about the seminar, click here: SEM III: Findability Search Marketing Seminar

Neal Rabogliatti, senior e-strategy consultant for Catalyst Connection in Pittsburgh, will share new methods that will drive traffic, generate leads, and sales. If you are a beginner or seasoned pro, or just want to learn what you need to know to be successful in search marketing. Send two or more attendees and get volume pricing.

For more details about the event and to register visit the eMarketing Learning Center.

VIF eMarketing Learning Center Workshops to be Held in State College in November

hfs3 — Wed, 27 Oct 2010 17:50:16 +0000

“Guide to Successful Search Engine Optimization”

Date: Wednesday, November 10, 2010
Time: 8:15 a.m. -12:00 noon
Location: 221 Technology Center, Innovation Boulevard, Innovation Park, State College, PA
Cost: $159 early bird rate / Expires 11-5-10 to $199 / Two or more attendees $140 each

Click on the following link for more information and to register: Successful Search Engine Optimization

“Guide to Successful Email Marketing”

Date: Thursday, November 11, 2010
Time: 8:15 a.m. -12:00 noon
Location: 221 Technology Center, Innovation Boulevard, Innovation Park, State College, PA
Cost: $159 early bird rate / Expires 11-5-10 to $199 / Two or more attendees $140 each

Click on the following link for more information and to register: Successful Email Marketing

The eMarketing Learning Center is Now Part of the Ben Franklin Program

hfs3 — Thu, 02 Sep 2010 15:36:52 +0000

ERIE, PA – The Ben Franklin Venture Investment Forum (BFVIF) and Ben Franklin Technology Partners of Central and Northern PA (BFTP/CNP) are pleased to announce that the eMarketing Learning Center (eMLC), formerly an initiative of the Center for eBusiness and Advanced IT, will now offer its training through the Ben Franklin/VIF program.

Cathy von Birgelen, the Director of the eMLC commented, “In this digital age, an emerging or growing company’s success depends on having the level of knowledge and skills required to market and sell products/services online. I’m pleased to be able to continue to offer this type of training under the Ben Franklin umbrella.”

The eMarketing Learning Center has a long history of partnering with groups and associations to teach best practices on implementing strategies that help generate leads, increase sales, and improve overall website traffic. Other entities that may have an interest in hosting a training session of this nature should contact Cathy at vonbirgelen@emarketinglearningcenter.org Visit the eMLC’s Website to learn more about training topics that will soon be available.

In the month of September, the following courses will be offered:

Essential Guide to Business Building Using Online Channels
Date: Friday, September 10, 2010
Time: 9:00 a.m. - 11:30 a.m.
Location: Edinboro University Meadville Campus, Meadville, PA

Learn More - A simplified approach on how to develop a digital marketing strategy to promote and distribute your products and services online. This session will help you gain an understanding of the digital media and marketing channels, including websites, search engines, social media and mobile and how they are used to generate leads as well as convert/retain customers.

Integrating Social Media into Your Marketing Mix — For Nonprofit Partnership Members
Date: Thursday, September 30, 2010
Time: 8:30 a.m. – 12:00 noon
Location: WQLN Learning Center, Erie, PA

Learn More – Nonprofits have started incorporating social media such as Facebook, LinkedIn, YouTube, and Blogs into their marketing mix. This session will help users develop a sound strategy on how to initiate meaningful metrics for their social network outreach. Whether you want to use video, text, audio or social networks, this session will get you started.

For further information, contact:
Cathy von Birgelen / eMarketing Learning Center
814-898-6547
vonbirgelen@emarketinglearningcenter.org

We have a Winner to the $35,000 “New Energy Idea Contest”

hfs3 — Mon, 12 Jul 2010 14:56:18 +0000

MARK YOUR CALENDAR:

July 27, 2010 — 10:30 A.M.

State College, PA — The Pennsylvania Technical Assistance Program (PennTAP) and Ben Franklin Technology Partners of Central and Northern PA will announce the winner of their “New Energy Idea Contest” on July 27, 2010. The grand prize of $35,000 will be awarded at a check presentation event to be held in the lobby area (east entrance) of 115 Technology Center in Innovation Park at 10:30 A.M. The winner’s name will be made public at that time.

Note: Visitor parking is located in the back of the building near the CBICC entrance. Please enter through this door and head down the hall toward the east lobby area.

The prize money for the contest has been provided by Ben Franklin as well as PennTAP, utilizing a donation made by the United States Department of Energy (DOE) and the Pennsylvania Department of Environmental Protection (DEP). Ben Franklin was proud to partner with the PennTAP program since the technical assistance they provide their clients in energy-related initiatives makes a significant contribution in the state.

Forty applications were received prior to the deadline of April 15, 2010. A panel of six judges, all with extensive energy industry experience, chose the winning applicant from presentations made by semi-finalists on June 17, 2010, at the Penn Stater Hotel and Conference Center. Jill Edwards, the Executive Director of the Ben Franklin Venture Investment Forum, commented on the judging, “All the applications were impressive and choosing just one winner was a difficult task for the panel.”

To RSVP, please contact:

Liz Wilson, Ben Franklin Technology PArtners CNP
814-898-6541- lizwilson@psu.edu

BF Offering Webinar Series on Equity Investments

hfs3 — Wed, 09 Jun 2010 14:35:18 +0000

Summer 2010 is here, and with it, a more casual summer learning series, where you can learn at your desk, brought to you by Ben Franklin Venture Investment Forum. We’re sponsoring the following webinars:

June 29, 2010 – What Do Investors Really Want? You’ll learn what makes you an attractive candidate for investment and what entrepreneurs do that drives investors crazy.
July 21, 2010 – Elevator Pitches and More — You’ll learn what an elevator pitch is, how to structure and deliver it, along with an overview of the angel group and VC fair process.
August 18, 2010 – Sustaining Company Growth — You’ll learn a number of very useful tools to ensure your company’s growth and success.

Each session is about an hour long and will start at 9:00 AM on the respective days. The cost is $25 per seat per session. The presenter for each session is Jill Edwards, Executive Director of Ben Franklin Venture Investment Forum.

Complete the attached registration form, selecting, one, two or all three sessions, and fax it to Ben Franklin Venture Investment Forum at (717) 948-6481. For more information, call us at (717) 948-6625.

Click here to register today: Summer 2010 Webinar Series Registration Form

Jill Edwards
Executive Director
Ben Franklin Venture Investment Forum/
Innovation Transfer Network
1010 N. Seventh St., Suite 307
Harrisburg, PA 17102
(717) 948-6625
(717) 772-3594 fax
jilledwards@psu.edu
www.venture-forum.org
www.innovationtransfernetwork.org

Ben Franklin is Co-Sponsoring ITN Event in Harrisburg

hfs3 — Mon, 09 Mar 2009 19:44:16 +0000

This interactive session will feature two nationally known Inc. columnists and co-authors. The Editor-at-large (Bo Burlingham) and monthly Street Smarts’ columnist (Norm Brodsky) will host the session on May 5, 2009, from 6:30 p.m. - 9:30 p.m., at the Harrisburg University of Science and Technology. Their most recent book, “The Knack, How Street Smart Entrepreneurs Learn to Handle Whatever Comes Up,” was just released in the fall of 2008. Norm Brodsky is a serial entrepreneur who just sold his most recent business, Citi Storage, for several million dollars.

This is a fantastic opportunity for faculty and company owners to network and learn from renowned professionals who have spent their lives in-and-around entrepreneurs and small business. Their expertise and lessons-learned will set the stage for a lively evening. Be sure to bring your questions. This is also a great chance to demonstrate the talent, energy, and innovative activity in this region. I hope you will help ITN make this event a raging success for the region.

The Knack Event is being underwritten by Ben Franklin Technology Partners, CNP, who will announce the winner of their $100,000 Big Idea Business Plan contest, as well as the second place winner, at 6:30 p.m. The Lancaster KIZ and CREDC are also event sponsors. The evening is free to attendees, however, pre-registration is required.

Link to the web page below to see all the exciting activities planned for the evening, and to register at no charge:

http://www.innovationtransfernetwork.org/knack/

Life Sciences Greenhouse Nittany Lion Early Stage Venture Capital Conference

hfs3 — Tue, 03 Mar 2009 14:42:32 +0000

Penn State’s Smeal College of Business welcomes you to the inaugural Nittany Lion Early Stage Venture Capital conference on March 20, 2009, from 8:30 a.m. until 3:30 p.m. at The Penn Stater Conference Center and Hotel, University Park, PA. Ben Franklin Technology PArtners of Central & Northern PA is a sponsor of this conference. For more information click here: http://www.smeal.psu.edu/ventureconference.

Commercializing Your Idea – Product Development for Entrepreneurs

hfs3 — Fri, 13 Feb 2009 19:03:57 +0000

PENNTAP and KIZ are offering several half-day seminars to assist entrepreneurs develop new products and plan for commercialization.

Do you have an idea for a new product or service, but are not sure where to turn for help, then this workshop may be for you! The workshop is intended to provide an overview of what is involved in commercializing your idea (getting your product on the market). The program will help you determine the steps necessary in developing your idea. You will learn how to protect your idea, how to assess the business opportunity that your idea represents, and how to put together a plan for commercialization. The instructor will also address design issues and manufacturing approaches. Finally, you will be directed to other resources that can further assist you in making your idea a reality.

Click here to register online.
Cost: $49

Click here for more information or contact Vinelle Johnson at 570.675.9253 (vjohnson@psu.edu)

Spring 2009 Seminar Schedule:

Jan 16 ~ Bloomsburg Technology Center (240 Market St, Bloomsburg, PA)
Feb 27 ~ Penn State Worthington Scranton (Study Learning Ctr, Dunmore, PA)
Apr 7 ~ East Stroudsburg University (Dansbury Commons, Stroudsburg, PA)
Apr 9 ~ Starting Gate (2750 Constitution Blvd, Beaver Falls, PA)
Apr 23 ~ Duquesne University (Student Union Bldg, Pittsburgh, PA)
May 14 ~ Northwest Commission (395 Seneca St, Oil City, PA)
May 21 ~ Penn State Harrisburg (Church Hall, Middletown, PA)

Classroom instruction is being offered at various locations from 8:30am to 12noon. It will simultaneously be offered, on each date, via the internet, at any Keystone Innovation Zone (KIZ) office around the State. Participants (classroom or internet based) must attend at a KIZ office location. The instructor will be available for individual consultation after each session.

Click here for a listing of KIZ offices or or call 866-GO-NEWPA.