Email Marketing Class Offered at Penn State Wilkes-Barre

Penn State University Wilkes-Barre Campus to Offer
Comprehensive Guide to Successful Email Marketing 

Will you be in the Wilkes-Barre, Allentown, Williamsport or Scranton area on Thursday, August 20th? If so, why not take a day to become an email marketing expert? Email marketing is one of the bright spots in marketing in a down economy.  Email is the most efficient and cost-effective ways of getting your message to your target audience. The Penn State University Wilkes-Barre campus has partnered with the eMarketing Learning Center to offer you the Comprehensive Guide to Successful Email Marketing, a one-day class that will teach you all the basics of effective email marketing.

Date: Thursday, August 20th
Time: 8:30 a.m. to 4:00 p.m.
Location: Penn State Wilkes-Barre
Get Directions

The interactive class provides a comprehensive understanding of email marketing including best practices, building blocks for communicating directly with your customers, what works, what doesn’t and ways to track and measure the success of your email campaigns. To learn more about this course or to register, visit the Penn State Wilkes-Barre Continuing Education Web site and click the button for brochures and current offerings.

By taking The Comprehensive Guide to Successful Email Marketing, you will learn: 

• Industry basics- overview, history, trends and future directions
• Best practices- standards and compliance regulations
• Getting Started- fundamentals of developing and executing a successful email marketing campaign
• Technology- features, benefits, options, solutions and applications
• Deliverability- keys to success
• Analytics- testing, tracking and tweaking

The Comprehensive Guide to Successful Email Marketing is taught by industry expert Cathy von Birgelen. Von Birgelen is the director of the eMarketing Learning Center and is a certified email marketing professional. Please feel free to forward this to anyone you feel would benefit from it.

Cathy von Birgelen, Director
Learn how to compete in the digital economy.
eMarketing Learning Center @ eBizITPA
814-898-6547 eBizITPA
814-898-6534 FAX

eMarketing SIG
Understanding and overcoming the challenges of marketing today. Get Connected!
Become a part of the eMarketing Online Community