TechCelerator Fall 2020 = Explore Your Start Up Tech-Business Idea!

If you want to expand your network, engage with serial entrepreneurs, participate in discussions with experts in marketing, sales and finance to help shape your business and develop a pitch presentation, then you’ll want to register for Ben Franklin’s Fall 2020 TechCelerator. Apply Now!

Your only cost is your time. The boot camp entails a weekly two-hour group session with content experts, and a weekly one-hour session with your start up business mentor to discuss individual needs and development opportunities. The goal of the 10-week program is to provide a framework that will enable you to have the information needed to determine if it’s the right time to start your tech-business.

Your hard work will culminate in a 6-minute presentation that will position your business to take the first step toward funding. Test your presentation skills at the final session, pitching before a group of judges who have $10,000.00 to award to one or more participants.

Partnering with The Candy Factory and The Lancaster County Community Foundation, Ben Franklin Technology Partners is inviting students, professors, and the general public to apply to the next Startup Boot Camp.

The two-hour group and one-hour individual sessions will run weekly, over 10 weeks:

  • When:  Tuesday, September 15, 2020 until Tuesday, November 17, 2020
  • Time: 3:00 PM– 5:00 PM
  • Location:   Virtual
  • Note: Space is limited. You must apply by Sunday, September 6, 2020.

For More Information:

Andy Long, Entrepreneur in Residence]
Ben Franklin Technology Partners
717-948-6763 or andylong@cnp.benfranklin.org

Are You Eligible to Apply?

  • Is your business in the concept or pre-revenue stage?
  • Is there a technology component to your business idea?
  • Can you participate in a ten-week program?
  • Are you planning to commercialize your business concept?
  • You are located in Bedford, Blair, Fulton, Cambria, Huntingdon, or Somerset County

Syllabus

WEEK 1 - Tues. Sept. 15, 3-5pm

Class Details

Introduction

Mentors:
Andy Long, Richard Heddleson, Joe Hackett, Neil Kline

Guest Speaker:
N/A

Content & Coverage Overview

Introduction & Course Orientation:

  • What’s your Technology Idea?
  • Intro to “2-minute Stand-up”
  • Customer Discovery & Development
  • The Business Model Canvas Overview

*Mark to meet with cohort during 1-on-1s on Sept. 16th

WEEK 2 - Tues. Sept. 22, 3-5pm

Class Details

Advertising & Marketing

Mentors:
Andy Long, Richard Heddleson, Joe Hackett, Neil Kline

Guest Speaker:
Ryan Martin @ Infantree

Content & Coverage Overview

Instruction:

  • 2-minute Stand-up
  • Customer Discovery: Interviewing
  • Value Prop Canvas

Info. Session – Lead by Infantree:

  • Creating a Simple Start-Up Marketing Plan
  • Finding the right partners and resources
  • Prioritizing Channels

*Jen Wingard to meet with cohort during 1-on-1s on Sept. 23rd

WEEK 3 - Tues. Sept. 29, 3-5pm

Class Details

Legal Formation

Mentors:
Andy Long, Richard Heddleson, Joe Hackett, Neil Kline

Guest Speaker:
Emily Bell @ Saxon & Stump

Content & Coverage Overview

Instruction:

  • 2-minute Stand-up
  • Customer Segments and Types

Info Session:

  • Formation (which structure is right for you)
  • Intellectual Property (trademarks, patents, etc.)
  • Engaging council
  • Equity breakdown & Business Operations

*Customer lists to the cohort on Sept. 30th

WEEK 4 - Tues. Oct. 6, 3-5pm

Class Details

Accounting

Mentors:
Andy Long, Richard Heddleson, Joe Hackett, Neil Kline

Guest Speaker:
Brian Wassell @ Trout, Ebersole & Groff LLP

Content & Coverage Overview

Instruction:

  • 4-minute Pitch with Power Point
  • Cost Structure

Info Session:

  • Estimating Start-up & Operational Costs
  • Tax Considerations re: legal formation
  • Bookkeeping & GAAP
  • Understanding Financial Statements & Cash Flow (balance sheets & income statements)

WEEK 5 - Tues. Oct. 13, 3-5pm

Class Details

Sales Methods & Channels

Mentors:
Andy Long, Richard Heddleson, Joe Hackett, Neil Kline

Guest Speaker:
Andy Olenik @ Microsoft

Content & Coverage Overview

Instruction:

  • 6-minute Pitch with Power Point
  • Questions & Feedback
  • Revenue Streams

Info Session:

  • biz dev, affiliates, inbound, etc.)
  • Customer Relationships (Get/Keep/Grow)
  • Sales vs. Marketing (they are not the same thing)

*Jen Wingard to deliver cohort proformas on Oct. 14th

WEEK 6 - Tues. Oct. 20, 3-5pm

Class Details

HR & Lessons Learned

Mentors:
Andy Long, Richard Heddleson, Joe Hackett, Neil Kline

Guest Speaker:
James Colino @ Sheetz

Content & Coverage Overview

Instruction:

  • Summary of Customer Discovery efforts
  • 6-Minute Pitch with Power Point

Info Session:

  • Developing a healthy ‘corporate culture’
  • The realities of HR
  • Workforce (operating legally when hiring/firing)
  • Lessons learned from the ‘real world’

WEEK 7 - Tues. Oct. 27, 3-5pm

Class Details

Lessons Learned

Mentors:
Andy Long, Richard Heddleson, Joe Hackett, Neil Kline

Guest Speaker:
Steve & Fafel @ HomeX

Content & Coverage Overview

Instruction:

  • 6-Minute IGNITE! (15 Sec/slide) (POSSIBLY) depending on cohort’s progress
  • Key Partners

Info Session:

  • Growing, pivoting & bumps in the road

WEEK 8 - Tues. Nov. 3, 3-5pm

Class Details

Capital Formation & Investment Options

Mentors:
Andy Long, Richard Heddleson, Joe Hackett, Neil Kline

Guest Speaker:
Joe Hackett @ MI12, John Sider @ Ben Franklin CNP

Content & Coverage Overview

Instruction:

  • 6-minute Pitch
  • Revenue Streams

Info Session:

  • Investment options
  • Developing a ‘capital network’

WEEK 9 - Tues. Nov. 10, 3-5pm

Class Details

Dress Rehearsal & Pitch Preparation

Mentors:
Andy Long, Richard Heddleson, Joe Hackett, Neil Kline

Guest Speaker:
N/A

Content & Coverage Overview

Practice Final Pitches! – Last chance to prepare your finale pitch and practice showcasing key values of your solution in the actual pitch setting:

  • FINAL 6 Minute Pitch
  • Key Values (final tweaks to pitch deck)

WEEK 10 - Tues. Nov. 17, 3-5pm

Class Details

Pitch Preparation & Finale

Mentors:
Andy Long, Richard Heddleson, Joe Hackett, Neil Kline

Guest Speaker:
TBD

Content & Coverage Overview

Practice Final Pitches! – Last chance to prepare your finale pitch and practice showcasing key values of your solution in the actual pitch setting.

*All classes will be held virtually and conducted by members of in the Ben Franklin Technology Partners Lancaster field office located on the 2nd floor of The Candy Factory (342 N. Queen St. Lancaster, PA 17603)

Sponsors

In case you’re wondering, this is what a graduation pitch looks like: