News & Events


FOR IMMEDIATE RELEASE:                           March 25, 2013

For Further Information:

Cathy von Birgelen, Director/eMarketing Learning Center

814-898-6547 /

ERIE, PA – Would you be interested in hearing from an “Industry Guy” how he uses social networks and digital media to prospect, connect with new customers, and grow revenue?  Andy Martin is the Director of Marketing and New Business Development for Best PumpWorks in Houston, Texas, and is considered by many to be an expert on developing/implementing industrial sales and marketing strategies using social media such as LinkedIn, Twitter, and You Tube.

Sponsored by Ben Franklin’s eMarketing Learning Center and the Northwest Industrial Resource Center, Andy will be here in Erie on May 8, 2013, to show you just how easy it is to use some basic social media tools to effectively identify and reach more customers.   Join us at the Bay Front Convention Center for a presentation/workshop on how you can add these tools to your existing sales and marketing tactics to help target leads, increase revenue, and improve customer satisfaction. 

Andy’s presentation will be followed by a two-hour workshop conducted by social media experts at Fritts & Hanna (FH Group) that will give you a “how-to” guide to get you started.


  • Lunch 11:30 – 12:30 PM
  • Presentation:  12:45 PM – 1:45PM
  • Action Step Workshop:  2:00PM – 4:00PM

For more details or to register on-line, click on

About the eMarketing Learning Center – An initiative of Ben Franklin Technology Partners, the eMarketing Learning Center, offers best-in-class training that assists businesses and individuals in successfully leveraging the online marketing channel through business mentoring and e-marketing training and events.

 About the NWIRC – Since 1988, the NWIRC has been the single source for consulting and support in virtually every area of manufacturing in the 13 counties of northwest Pennsylvania. The program helps manufacturers improve their bottom and top lines, as well as identify opportunities for streamlining production processes. The NWIRC connects companies with best-in-class consultants and helps make them affordable. For more information, see